Prada
Paradoxe
A vibrant fragrance exploration where bold color, transparency and motion converge into a cinematic luxury experience.
DISCIPLINES
Motion Design
Creative Direction
CGI Campaigns
YEAR
2025
ABOUT THE PROJECT
A CGI fragrance concept inspired by Prada Paradoxe, centered around vivid red tones, reflective surfaces and fluid visual storytelling. The project explores the tension between softness and intensity through cinematic lighting, translucent materials and sculptural composition. Developed using Cinema 4D and Redshift, the visuals aim to reinterpret the fragrance through a contemporary editorial lens with a strong atmospheric presence.
