Hugo Boss

A bold and atmospheric fragrance study focused on tension, contrast and contemporary masculinity.

A bold and atmospheric fragrance study focused on tension, contrast and contemporary masculinity.

Services

CGI Campaigns

Creative Direction

Motion Design

Client

Hugo Boss

Location

Madrid, Spain

Year

2025

Info

A CGI fragrance exploration inspired by Hugo Boss, designed to capture a cinematic balance between strength, elegance and sensuality. The project focuses on reflective materials, dramatic lighting and sculptural composition to create a modern luxury campaign aesthetic. Developed in Cinema 4D and Redshift, the visuals explore atmosphere, texture and product presence through a refined editorial approach.

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